8
Question
A. Ethnography has long been used in the academic world, and was first employed in commercial research in the 70s.
B. "I spent time with different consumers while they were shopping, cooking and eating in their own home”.
C. "Perhaps the difference now is that a great deal of market research is not conducted solely at a single point in time.”
D. Anne-Marie McDermott, managing director of Quaestor Research, points to a project 13 years ago, which looked at a new chicken-burger product.
E. "This method of conducting research was revolutionary at the time”.
F. "Researchers spend a lot of time with respondents, living in their environment - even to the point of moving in with them and sharing the experience being researched”, she says.
B. "I spent time with different consumers while they were shopping, cooking and eating in their own home”.
C. "Perhaps the difference now is that a great deal of market research is not conducted solely at a single point in time.”
D. Anne-Marie McDermott, managing director of Quaestor Research, points to a project 13 years ago, which looked at a new chicken-burger product.
E. "This method of conducting research was revolutionary at the time”.
F. "Researchers spend a lot of time with respondents, living in their environment - even to the point of moving in with them and sharing the experience being researched”, she says.
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Solution
The correct option is D ADBECF
Mainstream research. Sentence D then takes it a step forward and mentions a research person who talks about how she first used it 13 years ago. The rest of the sentences are quotes made by her and are easier to understand in terms of the sequence. Sentence B then talks about her approach and sentence E is a comment on how this was perceived at the time. Sentence C is a reflective comment on how the times have changed with the last sentence F describing specific instances of the same. This makes choice (d) correct.
ADBECF
Mainstream research. Sentence D then takes it a step forward and mentions a research person who talks about how she first used it 13 years ago. The rest of the sentences are quotes made by her and are easier to understand in terms of the sequence. Sentence B then talks about her approach and sentence E is a comment on how this was perceived at the time. Sentence C is a reflective comment on how the times have changed with the last sentence F describing specific instances of the same. This makes choice (d) correct.
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