A. Even for the world's largest advertiser, with an estimated Rs 9 bn in spendt in 2009, acquiring some new lessons is critical.
B. According to Prichard, the world is heading towards Marketing 3.0 and that means marketing as a function needs to over haul itself.
C. We are not there yet, but we are moving towards an inflection point.
D. We are shifting to purpose inspired brand building, a shift from marketing to serving Pritchard states.
Sentence (A) speaks about how acquiring some new lessons is critical for world’s largest advertiser. It is a judgement as not all people need not agree with that view. Sentence (B) is a fact as the sayings of Prichard constitutes a verifiable Fact. Sentence(C) is judgements view that, the team is not there yet, but we are moving towards an inflection point. For different people, the inflection point might have already been reached. Sentence (D) talks about a shift that has happened, which is a verifiable fact. Hence option (b) is the answer.