Question

A firm producing a large number of products will follow the pricing strategy known as _______.

• A. cost plus pricing
• B. differential pricing
• C. product line pricing
• D. price leadership

Answer 1

The correct option is C product line pricing

A product line is a group of related products under the single brand sold by the same company. Product line pricing refers to the process of setting prices for multiple products that a company offers in coordination to one another. Product line pricing aims to maximize the sales of different products by creating more complementary rather than competitive products.