A ______ is a sign, symbol, term, design or a combination of them, used to identify the product.
A
Name
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B
Brand
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C
Generic
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D
Logo
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Solution
The correct option is B Brand A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company which owns the idea or image. This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.