wiz-icon
MyQuestionIcon
MyQuestionIcon
6
You visited us 6 times! Enjoying our articles? Unlock Full Access!
Question

A ___ is a type of bazaar that provides space for people who want to sell their products.


A

Flea market

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses
B

Super market

No worries! We‘ve got your back. Try BYJU‘S free classes today!
C

General stores

No worries! We‘ve got your back. Try BYJU‘S free classes today!
D

None of the above

No worries! We‘ve got your back. Try BYJU‘S free classes today!
Open in App
Solution

The correct option is A

Flea market


A flea market is a type of bazaar that provides space for people who want to sell their products.


flag
Suggest Corrections
thumbs-up
0
similar_icon
Similar questions
Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.

Q. The passage suggests which of the following about direct selling?
View More
Join BYJU'S Learning Program
similar_icon
Related Videos
thumbnail
lock
Retail Trade
BUSINESS STUDIES
Watch in App
Join BYJU'S Learning Program
CrossIcon