A leading leather manufacturing company is using banned animal skin to make huge profit. Name the marketing concept which is ignored here.

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Solution

Societal marketing concept is ignored here.

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Q. A company was marketing 'water purifiers' which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profit Because of huge profits the company ignored the after sales services. As a result its relations with the customers got spoiled and the image of the company was damaged in the public. Top Management become concerned when the profits for the current quarter fell steeply. On analysis it was revealed that ignoring the after sales services was it's reason. Therefore the company took all possible measures to protect and promote it's favourable image in the eyes of the public. As a result the goodwill of the company improved in the society.
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(c) Using waste material in manufacturing stuff toys.
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