Question

A mail order company recently had a big jump in clothing sales after hiring a copywriter and a graphic artist to give its clothing catalog a magazine like format designed to appeal to a more upscale clientele. The company is now planning to launch a housewares catalog using the same concept. The company’s plan assumes that

• A. Other housewares catalogs with magazine like formats do not already exist
• B. An upscale clientele would be interested in a housewares catalog
• C. The same copywriter and graphic artist could be employed for both the clothing and housewares catalogs
• D. A magazine like format requires a copywriter and a graphic artist
• E. Customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format

Answer 1

The correct option is B

An upscale clientele would be interested in a housewares catalog

Option (b) is the correct answer. Check the video for the approach.