A market survey was conducted to study the effectiveness of a new feature in a smart phone. For this purpose, a sample of 1000 people was chosen. However, only 947 people actually attended the survey. This is a type of ___.
A
Sampling bias
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B
Non-response error
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C
Error in data acquisition
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D
Sampling error
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Solution
The correct option is B Non-response error Non-response error occurs when sampling units selected for a sample are not interviewed. The non-response may be due to unwillingness or unavailability. It is a non-sampling error.