A method for achieving maximum market response from limited marketing resources by re-organizing differences in the response characteristics of various parts of the market is known as _________.

market targeting

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market positioning

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market segmentation

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market stretegy

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Solution

The correct option is B market segmentation
Market segmentation is a process of dividing a market of a potential customers into groups, or segments, based on different characteristics, likes and dislikes of the market. This segmentation helps in targeting the most favorable and profitable market for the company to sell their products.

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