A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as _______.

market targeting

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market positioning

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market segmentation

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market strategy

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Solution

The correct option is B market segmentation
Market segmentation is the process of dividing a vast market, normally consisting of existing and potential customers into a sub group of customers. Segmentation helps in targeting the most profitable market.

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A method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as _______.

The correct option is B market segmentationMarket segmentation is the process of dividing a vast market, normally consisting of existing and potential customers into a sub group of customers. Segmentation helps in targeting the most profitable market.

The correct option is B market segmentation
Market segmentation is the process of dividing a vast market, normally consisting of existing and potential customers into a sub group of customers. Segmentation helps in targeting the most profitable market.