Political participation
Pressure groups can be called the informal face of politics. They exert influence by mobilising popular support through activities such as petitions, marches, demonstrations, and others. Such forms of political participation attract young people.
Education and research
Many pressure groups devote significant resources to carrying out research. This includes maintaining websites, commenting on government policy, and using high-profile academics, scientists, and celebrities to get their views across.
Policy formation
The pressure groups indirectly participate in the policy-making process. Many pressure groups are vital sources of information and render advice to the government. They are consulted by the government in the process of policy formulation.