A rational consumer is a person who ____________.

behaves at all times, other things being equal, in a judicious manner.

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is influenced by persuasive advertising

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knows the price of goods in different market and buys the cheapest.

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has perfect knowledge of the market.

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Solution

The correct option is B behaves at all times, other things being equal, in a judicious manner.
A rational consumer is considered to be that person who makes rational consumption decisions.
In other words, the consumer who makes his choices after considering all the other alternative goods (and services) available in the market is called a rational consumer.

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