The dimensions of business environment which are discussed in the given case are:
1. Economic Environment
2. Technological Environment
Economic Environment: It refers to the nature of economy (capitalist, socialist or mixed),
economic policies of the government, markets for material, labour, capital, etc., business
firms and institutions such as banks, insurance companies, transport companies, etc.,
and level of income of the people.
The economic environment of a firm also includes all markets in which it buys and sells
raises funds, gets labour, etc.
Technological Environment: It refer to the state of technology in the areas of
manufacturing, mining construction materials handling, transportation, etc. and also
information technology. Advancement in technology leads to greater productivity, higher
quality and lower cost of production for the business. However, introduction of advanced
technology requires higher capital investment.