The correct option is D 17%
Let C.P. of the goods be RsC
Marked price will be =C.P.+30 % of C.P.=130100×C=130100×C=Rs1.3C
Since the shopkeeper gives 10 % discount on the marked price , Selling price =90100×1.3C=Rs1.17C
Now, Gain % =S.P.−C.P.C.P.×100=1.17C−CC×100=17 %