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Business Studies

Marketing and Societal Marketing Concepts

A society's b...

Question

A society's basic values, lifestyle, culture, preferences are all part of its ____________ Environment.

A

cultural-economic

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B

physical environment

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C

natural

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D

socio cultural

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Solution

The correct option is D socio cultural
A society's basic values, lifestyle, culture, preferences are all part of its socio-cultural Environment. These factors directly or indirectly leave n impact on the business environment. Societal values and lifestyles are dynamic in nature- these changes over time.

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