A statement of a firm's unique purpose and the scope of its operations in product, and market terms is known as _____________.

vision

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mission

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objective

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goal

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Solution

The correct option is B mission
b'A mission statement refers to a firm\'s unique purpose of survival or its primary objectives and the scope of its operations or why does the organization operates and how do they market their product or services. Example: Bajaj Auto offers "value for money, for years" is an example of mission. '

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