Question

A well-oiled machinery for the creation and diffusion of fads is now an entrenched part of the modern economy. Its methods will increasingly be adopted by others as they recognize the inevitability of the ever shorter product cycle. The line between ‘fad’ and ordinary product will progressively blur. We are moving swiftly into the era of the temporary product, made by temporary methods to serve temporary needs.________________________________

• A. In the past few years alone we have witnessed the rise or collapse in popularity of innumerable oddities that reflect the rapidly changing pop culture
• B. Here, too the present already provides us with a foretaste of the future
• C. The turnover of things in out lives thus grows even more frenetic
• D. Sophisticates in the ‘fad’ business prepare in advance for shorter and shorter product cycles

Answer 1

The correct option is C The turnover of things in out lives thus grows even more frenetic

Option (c)

The paragraph talks about the concept of fads and how short lived they are. Option (a) speaks with refernce to pop culture which is not mentioned in the passage. Hence option (a) is eliminated. Option (c) is in keeping with the idea presented by describing the situation as frenetic(fast and energetic), which is the scenario with the modern economy.