Question

'ABC Ltd.' decides to advise their product on TV and radio. What type of plan should it prepare?

Answer 1

Strategy Plan

Strategic Plan: Strategic plan is the plan which is formulated by the top level management for a long period of time of five years or more. They decide the major goals and policies to achieve the goals. It takes in a note of all the external factors and risks involved and makes a long-term policy of the organization. It involves the determination of strengths and weaknesses, external risks, mission, and control system to implement plans.