According to "marginal revenue marginal cost approach" approach, a monopoly firm attains equilibrium when _______.
A
MC = MR
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B
MC curve must cut MR curve from below
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C
AR < MC
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D
both (A) and (B)
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Solution
The correct option is C both (A) and (B) For profit to be maximized the difference between MR and MC should be zero. If MR > MC it is profitable to increase production and when MR < MC it is profitable to decrease production. And the MC curve should intersect the MR curve from below for maximising profit in absolute terms. (Higher output will lead to larger total revenue).