According to the passage, most consumer-goods markets share which of the following characteristics?

I. Customers who differ significantly from each other

II. Large number of potential customers

III. Customers who each represent a small percentage of potential sales

I only

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II only

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I and II only

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I, II, and III

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Solution

The correct option is D
I, II, and III

All the characteristics mentioned as statements I, II and III are mentioned as the characteristics of most consumer-good markets in the last paragraph. Therefore, answer option (d) is the correct answer choice.

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Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.
Q. According to the passage, most consumer-goods markets share which of the following characteristics?

Which of the following graphs represents exothermic reaction ?

(a) Only I
(b) Only II
(c) Only III
(d) I and II

Q. Explain the following functions of marketing:
(i)Product designing and development
(ii)Standardization and Grading
(iii)Customers support services
(iv)Pricing of products

Q. For an isosceles triangle having base b and each of the equal sides as a, we have:
I.

Area = \frac{b \cdot \sqrt{4 a^{2} - b^{2}}}{4}

II. Perimeter = (2a + b)
III.

Height = \frac{1}{2} \sqrt{4 a^{2} - b^{2}}

Which of the following is true?
(a) I only
(b) I and II only
(c) II and III only
(d) I, II and III

If N is selected in GROUP I, who must be selected in GROUP II?

I) M II) P III)S IV) R

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According to the passage, most consumer-goods markets share which of the following characteristics? I. Customers who differ significantly from each other II. Large number of potential customers III. Customers who each represent a small percentage of potential sales

The correct option is D I, II, and III All the characteristics mentioned as statements I, II and III are mentioned as the characteristics of most consumer-good markets in the last paragraph. Therefore, answer option (d) is the correct answer choice.

According to the passage, most consumer-goods markets share which of the following characteristics?

I. Customers who differ significantly from each other

II. Large number of potential customers

III. Customers who each represent a small percentage of potential sales

The correct option is D
I, II, and III

All the characteristics mentioned as statements I, II and III are mentioned as the characteristics of most consumer-good markets in the last paragraph. Therefore, answer option (d) is the correct answer choice.