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Question

According to the passage, today’s successful firms, unlike successful firms in the past, may earn the greatest profits by:

A
investing in research to produce cheaper versions of existing technology
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B
being the first to market a competing technology
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C
adapting rapidly to a technological standard previously set by a competing firm
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D
emphasizing the development of methods for the mass production and distribution of a new technology.
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Solution

The correct option is D emphasizing the development of methods for the mass production and distribution of a new technology.

The best answer is D. The passage sets up a contrast with “traditional” ways to benefit from marketing a product by stating that market place success based on leadership in “mass production and distribution” is characteristic of today’s companies, not those of the past.
Choice B is incorrect because it describes the way in which companies have achieved success in the past.
Choices A and C are incorrect: they present ways of earning profits that are not discussed in the passage.


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Which of the following best describes the way the last paragraph functions in the context of the passage?


Q. Read the following passage and answer the (three) items that follow:
Modern manufacturers, who need reliable sources of materials and technologically advanced components to operate profitably, face an increasingly difficult choice between owning the producers of these items (a practice known as backward integration) and buying from independent producers. Manufacturers who integrate may reap short-term rewards, but they often restrict their future capacity for innovative product development. Backward integration removes the need for some purchasing and marketing functions, centralizers overhead, and permits manufacturers to eliminate duplicated efforts in research and development. Where components are commodities (ferrous metals or petroleum, for example), backward integration almost certainly boosts profits. Nevertheless, because product innovation means adopting the most technologically advanced and cost-effective ways of making components, backward integration may entail a serious risk for a technologically active company-for example, a producer of sophisticated consumer electronics. A company that decides to make rather than buy important parts can lock itself into an outdated technology. Independent suppliers may be unwilling to share innovations with assemblers with whom they are competing. Moreover, when an assembler sets out to master the technology of producing advanced components, the resulting demands on its resources may compromise its ability to assemble these components successfully into end products. Long-term contracts with suppliers can achieve many of the same cost benefits as backward integration without compromising a company’s ability to innovate. However, moving away from backward integration is not a complete solution either. Developing innovative technologies requires independent suppliers of components to invest huge sums in research and development. The resulting low profit margins on the sale of components threaten the long-term financial stability of these firms. Because the ability of end-product assemblers to respond to market opportunities depends heavily on suppliers of components, assemblers are often forced to integrate by purchasing the suppliers of components just to keep their suppliers in business.

According to passage, when an assembler buys a firm that makes some important component of the end product that the assembler produces, independent suppliers of the same component may-


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