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Question

According to the Porter's Five Forces Model, which one of the following is not a competitive force for a firm?

A
Substitute products
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B
Buyer's power
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C
Supplier's power
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D
Unique selling proposition
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Solution

The correct option is B Unique selling proposition
Porter identified five factors that act together to determine the nature of competition within an industry. These are Suppliers bargaining Power, Buyer's bargaining Power, Competitive Rivalry, threat of substitution and threat of new entry.


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