Question

According to the value of goodwill, the type of customers may be divided into ________________.

• A. Cats, dogs and mice
• B. Cats and mice
• C. Dogs and mice
• D. Dogs and horses

Answer 1

The correct option is A Cats, dogs and mice

Dog-Goodwill - Dog represent a loyal and faithful customer base who are more attached to the person conducting the business rather than the place of business. These types of customers follow the person if he has not gone too far. These types of customers are more of a brand loyal type.

Cat-Goodwill - Cats are normally attached to the home irrespective of the owner of the house. Even if he leaves the house and somebody else comes to occupy it, they keep on visiting the same home. Cats represents those customer who go to the same shop or place of business whoever is the owner of the shop.

Mice-Goodwill - The other variety of customer has attachment neither to the person nor to the place, which, in other words, is known as fugitive goodwill. Mice are not attached to the person or place and are casual in their behaviour.