Question

After defining the problem, analyzing the situation, obtaining data specific to the problem the next step in relation to a market assessment is to _________.

• A. data analysis and interpretation
• B. fostering ideas and problem solving
• C. designing a marketing plan
• D. obtaining data specific to the problem

Answer 1

The correct option is A data analysis and interpretation

After the problem has been defined, situation has been analyzed and data specific to the problem has been obtained, the next step comes as data analysis and interpretation.

The data which has been obtained must be analyzed to verify whether it is accurate for the problem under consideration and interpretations regarding it can be made.