Question

After doing the thorough calculation of consumer demand by setting up stimulated stores, providing a sample of consumers with money, and then allowing them to purchase and keep the commodities they select in the stores is called the ______________.

• A. consumer survey approach
• B. observational approach
• C. consumer clinic approach
• D. product research approach

Answer 1

Answer: (C)

consumer clinic approach

After doing the thorough calculation of consumer demand by setting up stimulated stores, providing a sample of consumers with money, and then allowing them to purchase and keep the commodities they select in the stores is called the consumer clinic approach. It is also known as 'Laboratory type' experiment. By this approach, a sample of consumers is given a specific budget and asked to plan out their expenditure.