Question

All those economic and non-economic factors which exercise their influence on the business activity in general and thus determine opportunities that a company may have to promote its business, will fall under which of the following categories?

• A. Macro environment
• B. Micro environment
• C. Economic environment
• D. None of the above

Answer 1

The correct option is A Macro environment

All those economic and non-economic factors which exercise their influence on the business activity in general and thus determine opportunities that a company may have to promote its business, will fall under macro environment.