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Question

An agent facilitates to reduce the distance between the manufacturer and the wholesaler. This is under which type of channel?

A
Zero Level Channel
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B
One Level Channel
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C
Two Level Channel
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D
Three Level Channel
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Solution

The correct option is D Three Level Channel
An intermediary in the channel is called an agent/middleman. Channels normally vary from two-level channels without intermediaries to five-level channels with three intermediaries. For example, a leather handbag manufacturer who prepares handbags and sells it directly to the customer is in a two-level channel.

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