An established pharmaceutical company from the United States has done scanning of its business environment and realises the following factors of potential growth in India.
(i) Government in India is encouraging NRIs and foreign investors to invest in Indian companies.
(ii) There would be an improvement in the quality of life of people in India.
(iii) The ruling party is encouraging the foreign companies in India.
(iv) A law has been passed in the parliament relating to delicensing policy on industries.
(v) Procedure for import and export of technology has been simplified.
What are the various dimensions of the business environment? Give an example of each.
(i) Government encouraging foreign investment is a factor related to stable political environment by maintaining international relations. This also facilitates a positive economic environment as it will lead to efficient allocation of resources and distribution of goods and services in the country.
(ii) Improvement of quality of life of Indians is a factor related to encouraging sociocultural environment towards improved quality of life and healthy lifestyles.
(iii) Ruling party encouragement involvement is related to maintaining political stability and making a feasible political environment. This ensures possible investment and opportunities for growth, employment, etc.
(iv) Delicensing policy is a factor related to a feasible legal environment that focuses on controlling production, consumer protection and encouraging industrialization.
(v) Import and export of technology can create a favorable technological environment which allows the transfer of technical know-how, knowledge, skills, product development and improvement in production or processes.