Question

Answer briefly:
State any two features of advertising.

Answer 1

Advertising refers to the paid form of non-personal presentation and promotion of idea, goods or services by an identified sponsor. Two features of advertising are:-

1. Paid form- The sponsor has to bear a cost to communicate with the customers.

2. Impersonality - There is no face to face contact between the two parties. It creates a monologue and not a dialogue.