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Question

Answer the following question:
Give three differences between advertising and personal selling.

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Solution

Three differences between advertising and personal selling are:-

Advertising

Personal Spelling

It is an impersonal form of communication.

It is a personal form of communication.

It reaches masses.

Only limited number of customers can be contacted.

No direct feedback can be obtained.

Direct feedback can be obtained.

More useful for standardized and customer products.

More useful for industrial and customized products.


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