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Byju's Answer
Standard XII
Business Studies
What Can Be Marketed?
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Question
Answer the following questions.
What are the limitations / Shortcomings of the law of DMU ?
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Solution
Limitations of the law of DMU are:
It is assumed that the tastes, habits, fashion, and income remains constant. But this is not true realistically.
Income of the consumer is assumed is constant which doesn’t happen and thus he shifts to another good but this is not taken into consideration.
It cannot be applied to goods like television and ACs, where there is no decrease in their marginal consumption.
It focuses on goods which are assumed to be exactly same and gives the same level of satisfaction. Again this is not possible realistically.
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State and explain the law of DMU ? Explain its assumptions.
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