________ are generally more uncontrollable than micro environment factors.
A
Macro factors
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B
Micro factors
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C
Estimated factors
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D
Non-business factors
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Solution
The correct option is A Macro factors Macro factors are generally more uncontrollable than micro environment factors. Macro environment refers to the general environment that originates outside the organization and affects the business operations indirectly and the businessman has no control or little control over these forces whereas the organization has absolute control over the micro factors of the environment.