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Question

Arrange them in the correct sequence.
i. Pricing objectives
ii. Pricing methods
iii. Pricing strategies
iv. Pricing decisions

A
i,iii,ii,iv
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B
i,iv,iii,iii
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C
ii,i,iv,iii
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D
iv,ii,iii,i
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Solution

The correct option is C i,iii,ii,iv
  • Pricing objectives- In this step, the marketer decides the main objective of the company i.e to increase the profit or increase the sales and customer base.
  • Pricing strategies- The pricing strategy and pricing tactics are decided and listed.
  • Pricing methods- According to the objective of the company, the main pricing method is selected.
  • Pricing decisions- The final pricing decision is made by the company after deciding the objectives, strategies and methods.

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