Arun Shah, Marketing Manager of XYZ Cosmetics, is facing the problem of poor sales. Any two economical modes of communication through which large population is targeted.

Advertising the products through print media.

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Use of radio may prove to be beneficial.

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Publish the issue on Top Gear magazine.

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All of the above

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Solution

The correct option is A
Advertising the products through print media.

Two economical modes of communication are:

1. Advertising the products through print media.

2. Use of radio may prove to be beneficial.

Suggest Corrections

Similar questions

Q. 'E.Com Ltd' recently ventured into cosmetics business. They took help of professional recruiters for filling their managerial position, who charged fees for it. The company appointed the necessary personnel and started the work. MI the workers/ officials used official channels of communication, which are as follows:

∙

Mr. Arun, the marketing manager co-ordinates all his activities with production manager.

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Mr. Amit (finance manager) has prepared cash budget and communicated it to his two accountants.

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Mr. Rakesh (store manager) has requested/ suggested the purchase manager - Mr. Ankush that special temperature controlled warehouse is required to keep chemicals and cosmetics.

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The marketing manager Mr. Arun has given feedback to production supervisor, Mr. Ved regarding complaints in recently launched bleach cream.
1. Which specific source of recruitment is used by the company?
2. Identify different forms of communication referred in above paragraph.

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Name the marketing philosophy followed. State any other two marketing philosophy.

Advertiser: The revenue that newspapers and magazines earn by publishing advertisements allows publishers to keep the prices per copy of their publications much lower than would otherwise be possible. Therefore, consumers benefit economically from advertising.
Consumer: But who pays for the advertising that pays for low-priced newspapers and magazines? We consumers do, because advertisers pass along advertising costs to us through the higher prices they charge for their products.

Which of the following best describes how the consumer counters the advertiser’s argument?

Question 116(i)

Following is a pie chart showing the amount spent (in Rs thousands) by a company on various modes of advertising for a product.
Now, answer the following questions
Which type of media advertising is greatest amount of the total ?

Q. An advertising company wishes to plan its advertising strategy in three different media-television,radio and magazines.The purpose of advertising is to reach as large a number of potential customers as possible.Following data have been obtained from market survey:

Strategies	Television	Radio	Magazine-I	Magazine-II
Cost of an advertising company	Rs. $30, 000$	Rs. $20, 000$	Rs. $15, 000$	Rs. $10, 000$
No.of potential customers reached per unit	$2, 00, 000$	$6, 00, 000$	$1, 50, 000$	$1, 00, 000$
No.of female customers reached per unit	$1, 50, 000$	$4, 00, 000$	$70, 000$	$50, 000$