As there has been globalization of markets, the tastes and preferences of consumers world-wide are________.

converging upon a global norm

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so different that they can be ignored by international organizations

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being encouraged by multinational organizations to become increasingly similar

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becoming similar to the tastes and preferences of American consumers

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Solution

The correct option is A converging upon a global norm
Some differences in tastes will always remain among people of different nations, but with the tremendous improvement in telecommunications, transportation, and travel, the cross-fertilization of cultures and convergence of tastes can only be expected to accelerate. Consumer preferences are considered one of the key parameters on basis of which marketing strategies are devised.

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