Question

Ashima purchased a bottle of tomato-sauce from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it She filed a case in the District Forum under Consumer Protection Act and got the relief.
(a) Identify the important aspect neglected by the marketer in the above case.
(b) Explain briefly the functions of the aspect identified in (a) above.

Answer 1

(a) The aspect neglected by-the marketer in the above case is 'Labelling.'
(b) The following points highlight the functions of labelling.
i) Description of use and contents: The main function performed by labelling is to provide the description about the product regarding its use, application, cautions, content etc. For example, on the bottle of a shampoo, the contents are written, along with the cautions such as keep away from children below the age of $10$. Similarly, on food products such as maggie cuppa mania, a picture of noodles is there describing its appearance. Along with this, the ingredients and procedure of making it is also stated.
ii) Identification and Differentiation: A label helps in easy identification of the product It helps the consumers to differentiate their favourable products from other products. For example, in a potato chip product a man eating potato chips is imprinted for identification. A label also provides other valuable information such as name or address of the manufacture, net weight, maximum retail price, batch number, etc.
iii) Standardising and Grading: A label also helps in setting grades for a product This helps the marketers to classify the product in different categories based on certain specific quality or features. For example, a brand of face-cream comes in different categories such as oily skin, dry skin and normal skin.
iv) Promotes the Production: An attractive label helps the marketers in promoting the product as well. It helps in attracting more customers towards the product For example, for maggie noodles, the label says "Taste bhi, Health bhi". Herein, label plays an important role in highlighting the product and promoting its sale.
v) information Required for Law. Label also provides and mentions the information which are required to be mentioned as per the law. For example, on a packet of tobacco $11$ is written 'chewing tobacco is injurious to health.