Question

BlueBear is a shoe manufacturer based in the U.S. Which of the following indicates that the company is following a market development strategy?

• A. Blue Bear adds a line of leather purses to its offerings in the U.S. markets.
• B. Blue Bear introduces a line of children’s clothing to its current target market.
• C. Blue Bear employs a British comedian for a U.S. advertising campaign.
• D. Blue Bear introduces its shoes in the Indian and South-East markets.
• E. Blue Bear develops a line of athletic shoes for its current target market.

Answer 1

The correct option is D

Blue Bear introduces its shoes in the Indian and South-East markets.

Answer D. BlueBear introduces its shoes in the Indian and South-East markets.

Market development is a growth technique that recognizes and develops new market segments for current products or services. A market development strategy targets non-purchasing clients in present target segments. It additionally targets new clients in new market segments.