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Question

Brand helps the seller to _______ between its product and competitor's products.

A
Connect
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B
Differentiate
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C
Draw similarity
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D
Refer
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Solution

The correct option is B Differentiate
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. This helps the consumer to differentiate the brand from those of competitors. Branding allows companies to build their reputations as well as expand beyond the original product and service and add to the revenue generated by the original brand.

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