Question

Branding does not help the customers to identify the product.

• A. True
• B. False

Answer 1

The correct option is B False

Branding is when the idea or image of a brand is marketed so that it is recognizable by more and more people, and identified with certain service or product when there are many other companies offering the same service or product. Effective branding helps the consumer to identify and differentiate between the product of the brand and the competitors.