Brands never die. They are meant to live forever. However, their lustre fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. As the companies grew the responsibility of maintaining the brand tended to fall to others from which the brand-management system emerged.
A. Brand management is the responsibility of the brand managers. The responsibility of brand management shifts as the companies grow. The fading lustre is the result of imprudence.
B. Development of companies has led to the evolution of the brand management system. Brands are evergreen. The glitter is lost due to inability to see the future.
C. Brands live forever. The failure to envisage the future combined with imprudence leads to brands losing their glitter. Branding, an age old concept, is clearly an outcome of energetic enterprise. Brand-management system is a consequence of evolution.
D. Branding is an age old concept. Managers who can foresee the future nurture brands. It's imperative to never let brands die.
___
Brands never die. They are meant to live forever. However, their lustre fades by the imprudent decisions of brand managers who fail to see the future unraveling. The concept of branding is not new; many famous brands have been with us for some time. Many developed as the result of the energy and enthusiasm of the entrepreneurs behind them. As the companies grew the responsibility of maintaining the brand tended to fall to others from which the brand-management system emerged.
A. Brand management is the responsibility of the brand managers. The responsibility of brand management shifts as the companies grow. The fading lustre is the result of imprudence.
B. Development of companies has led to the evolution of the brand management system. Brands are evergreen. The glitter is lost due to inability to see the future.
C. Brands live forever. The failure to envisage the future combined with imprudence leads to brands losing their glitter. Branding, an age old concept, is clearly an outcome of energetic enterprise. Brand-management system is a consequence of evolution.
D. Branding is an age old concept. Managers who can foresee the future nurture brands. It's imperative to never let brands die.
According to the passage, brands are forever but they are losing their appeal because of the failure of the brand managers to see the future and end up making imprudent decisions. The brand is a very old concept that was started because of the energy and enthusiasm of the entrepreneurs behind them. The responsibility of managing the brand falls to others as the company grows. Now, looking at the options given, option (A) does not manage to capture all the points. It leaves out the talk about how old the concept of branding is and how brands are forever. Option (B) fails to mention the point about how the imprudent decisions of the brand managers affect the brand. Option (C) captures all the essential points and is hence the solution. Option (D) is incomplete.
According to the passage, brands are forever but they are losing their appeal because of the failure of the brand managers to see the future and end up making imprudent decisions. The brand is a very old concept that was started because of the energy and enthusiasm of the entrepreneurs behind them. The responsibility of managing the brand falls to others as the company grows. Now, looking at the options given, option (A) does not manage to capture all the points. It leaves out the talk about how old the concept of branding is and how brands are forever. Option (B) fails to mention the point about how the imprudent decisions of the brand managers affect the brand. Option (C) captures all the essential points and is hence the solution. Option (D) is incomplete.
