Question

Can you explain two ways in which you think advertising affects issues of equality in a democracy?

Answer 1

The two ways in which advertising affects the concept of equality are as follows :

Firstly, since advertisements use various emotions like caring for the family for promoting their products, those who cannot afford the branded products feel that they are not able to offer the quality product and the care that the brand products appear to offer.

Secondly, overlooking important issues : Since advertising focuses on the lives of the rich and the well known, it makes us forget the issues of poverty, discrimination and dignity; the issues that are the essence of the functioning of equality in a democracy.