Cognitive theory was propounded by ___________.

Marshall

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Festinger

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Parlon

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Skinner

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Solution

The correct option is B Festinger
In A Theory of Cognitive Dissonance (1957), Leon Festinger proposed that human beings strive for internal psychological consistency to function mentally in the real world. A person who experiences internal inconsistency tends to become psychologically uncomfortable and is motivated to reduce the cognitive dissonance.

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