Company X is facing a lot or problems these days. It manufacturers white goods like washing machines, microwave ovens, air conditioners. The company's margins are under pressure and the profits and market share are declining. The production department blames marketing for not meeting sales target and marketing blames production department for producing goods, which are of not good quality meeting customers expectations. The finance department blames both production and marketing for declining return on investment and bad marketing.
What quality of management do you think the company is lacking? Explain briefly. What steps should the company management take to bring the company back on track?

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Solution

Coordination is missing steps company should take to bring the company back on track
(a) Integrate the efforts of individuals and departments
(b) Reconcile differences in approach of different individuals
(c) Create balance between all the departments as they are inter-dependent
(d) Harmonise individual goal with organisational goal

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