Question

Compared to licensing, franchising is a more advantageous entry mode because __________.

• A. it generates economies of scale in marketing to international customers
• B. it is low-risk and low-cost
• C. it offers greater control
• D. all of the above

Answer 1

Answer: (D)

all of the above

Franchising is a more advantageous entry mode as it helps in expansion of business and also generates economies of scale and also offers greater control to an organisation at a low risk and at low cost.