Question

Conditioning behaviour was investigated by

• A. Ivan Pavlov
• B. Konrad Lorenz
• C. Robert Hook
• D. None of the above

Answer 1

Answer: (A)

Ivan Pavlov

Conditioning is a type of behavior which was investigated by Ivan Pavlov. It is the type of behavioral change which is shown towards the discriminative stimulus. The stimulus is added with some kind of attraction or extra benefits. The stimulus is often associated with a consequence. The strength of the behavior depends on the stimulus and the consequence. The type of behavior will always rely on the stimulus and its strength. When there is an attractive image used to describe an advertisement, this is done to attract the people to buy the product.

Thus, the correct answer is option A.