The reactivity of the ester depends upon carbonyl carbon.
EWG in benzene ring increases electrophilicity of −C||O− group.
−R and −I groups increase the electrophilicity of the carbonyl carbon.
−NO2 , and −CN are −R groups and −Cl is −I group.
−CH3 is +R group and decreases the reactivity .
Hence 1, 2, 4, 5 are more reactive than ethyl p-methylbenzoate.