Consider the following chlorides
The correct order of SN1 reactivity is
(Q) > (R) > (P)
Rate ∝ Stability of carbocation formed
So look for stabilization factors. In (Q), post-ionization, the allyl carbocation is stabilized by resonance.
(P) will have to form a highly unstable primary carbocation whereas (R), when undergoing SN1, proceeds through a more stable secondary carbocation.