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Question

Conversation rate means.

A
Ratio of conversions
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B
Sales per no. of visitors
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C
Both (a) and (b)
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D
None of the above
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Solution

The correct option is C Both (a) and (b)

Conversation rate means Ratio of conversions and Sales per no. of visitors.

The conversion rate is the number of conversions divided by the total number of visitors. For example, if an ecommerce site receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%. A conversion can refer to any desired action that you want the user to take.

A conversion ratio (or unit factor) is a ratio equal to one. This ratio carries the names of the units to be used in the conversion. It can be used for conversions within the English and Metric Systems, as well as for conversions between the systems. The conversion ratio is based upon the concept of equivalent values.

Revenue Per Visitor (RPV) is the amount of revenue you generate per visitor to your website. For example, if you are an e-commerce company, and generate 100insalesperevery200visitors,thenyourRPVis0.50. If you aren't selling products or services on your website, you also track Leads Per Visitor (LPV).


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