Creation of utilities or delivering value requires a business to interact with a number of other business firms which is known as ___________.
A
B2B
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B
B2C
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C
G2B
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D
Intra-B
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Solution
The correct option is A B2B Business to Business refers to a situation when one business firm makes a commercial transaction with another firm. For example: a chips manufacturing business enterprise communicates with salt manufacturing business firm so as to deliver its own product in the market.