Critically examine the progress of the consumer movement in India
Reasons for Rise of Consumer Movement – India
Exploitation of consumers in the marketplace happens in many ways, which are mentioned below:
Factors Behind Exploitation of Consumers
Due to many unfair practices that were being practised by the sellers, there was massive dissatisfaction among consumers. This ultimately led to the rise of the consumer movement in India. With the aim of promoting and protecting the interests of consumers against unfair trade and unethical trade practices, the consumer movement originated as a ‘social force’ in India.
Consumer Movement – Rising Awareness, Making Informed Decisions by Consumers
Result of Consumer Movement – India